Job Description
We are an internet marketing agency in Northern NJ working with small to medium-sized home service businesses and franchises to optimize their paid, local, and organic results on Google, Bing & Facebook. In addition to our marketing services, we also develop and maintain proprietary software solutions — including an online scheduling platform and revenue attribution software.
We are seeking a highly motivated and results-driven Sales Development Representative (SDR) to join our team. The primary focus of this role is to spearhead our lead-generation efforts by identifying, researching, and qualifying new opportunities in the home services sector. The ideal candidate has a strong understanding of the digital marketing landscape and is comfortable initiating contact with business owners and decision-makers in a professional, compelling manner.
Core Job Responsibilities
- Lead Generation: Proactively identify and research potential client companies (e.g., garage door repair, HVAC, plumbing) through various channels, including industry directories, online tools, social media, and market intelligence.
- Outreach: Execute high-volume, targeted outreach campaigns via phone, email, and professional networking platforms to introduce our services and qualify prospects.
- Communication: Ability to conduct outbound calling campaigns confidently and professionally. Should be customer service-oriented with the ability to build rapport quickly.
- Qualification: Assess prospect needs, budget, and readiness to purchase to determine if they are a good fit for our digital marketing solutions.
- Product Knowledge: Possess a thorough understanding of our core services and software solutions. This includes keeping up to date with the ever-evolving digital marketing landscape within the home services sector.
- Scheduling: Successfully set qualified appointments and hand off warm leads to the management team for further engagement and closing.
- Database Management: Accurately log all prospecting activities, updates, and key information into our CRM system.
- Market Feedback: Collaborate with the team to share insights on market trends, competitor activity, and prospect feedback to continually refine our targeting and messaging.
Qualifications
- Proven experience in a sales development, business development, or prospecting role, preferably in B2B or agency environments.
- Familiarity with the home services or home improvement industry is a significant plus.
- Exceptional written and verbal communication skills, with the ability to articulate a clear value proposition.
- Self-starter with a strong work ethic and a commitment to meeting and exceeding targets.
- Proficiency with CRM software and sales engagement tools.
- Experience using AI tools (ChatGPT, Gemini, or similar) to automate workflows and scale efforts.
Preferred Skills
- Basic understanding of digital marketing concepts, including paid advertising (PPC/SEM), social media marketing, and lead generation.
- Experience with Google Ads
This person is motivated, organized and attentive to detail. They hold themselves personally accountable for their work, prefer to be proactive instead of reactive, and are not afraid to tackle something they have never done before. They are committed to driving organizational value through strategic engagement and relationship management. If you have a track record in effective lead generation and are eager to drive expansion, we encourage you to apply.
Requirements
- Bachelor’s degree
- 1-2 years of experience in a high-volume sales, lead generation, or customer-facing role, preferably in the B2B sector
Salary
- Base Salary $55,000-$75,000 (commensurate with experience)
- Uncapped Commission: performance-based compensation