Job Description
We are an internet marketing agency based in Northern NJ, working with small, medium, and large home service businesses and franchises to optimize their paid, local, and organic performance on Google and Bing. A core focus of our work is managing and scaling high-performing Google Ads campaigns—leveraging smart bidding strategies, advanced targeting, and continuous A/B testing to maximize lead generation and conversion. In addition to campaign management, we’re developing tools to better connect the dots between strategy, data, and return on ad spend (ROAS), giving our clients deeper insight into what’s driving real growth.
This position offers full remote flexibility, with the option to work from our Pompton Plains, NJ office if preferred. You’ll manage key accounts and play a hands-on role in helping each client generate hundreds of new customers each month through performance-driven search advertising.
Core Job Responsibilities
- Manage search campaigns on Google Ads and Microsoft Advertising, including keyword research, ad copy testing, bid management, and advanced strategies like smart bidding, automated rules, and geo-targeting, while optimizing for conversion rate, cost/conv, ROI, and ROAS.
- Proactively recommend and implement optimization strategies to improve lead volume and uncover new growth opportunities through campaign optimization, budget adjustments, and targeting refinements.
- Continuously track key performance metrics (e.g., impressions, clicks, conversions, and ROAS) and identify anomalies or areas of underperformance.
- Collaborate with cross-functional teams such as SEO, website content, and Google Business Profile teams.
- Participate in weekly and monthly client meetings to provide detailed KPIs and action items.
Qualifications
- Experience: Two years of experience with Google Search Ads (preferably for home services).
- PPC Skills: Advanced strategies such as smart bidding & automated rules, geo-targeting & audience segmentation, A/B testing & conversion rate optimization.
- Metrics: Strong understanding of CPC, CTR, Quality Score, Conversion Rate, Cost/conv, ROI, and ROAS.
- Management: Ability to handle multiple accounts and priorities with excellent time management.
- Data Skills: Comfortable analyzing trends, spotting issues, and translating findings into actionable strategies.
- Tools: Proficient in Google Ads Editor & Google Workspace Suite (Gmail, Calendar, Sheets, Docs, Slides). Looker Studio or other reporting tools is a plus.
- Communication: Excellent verbal and written communication skills; ability to clearly explain campaign results and strategies.
Bonus Qualifications:
- Knowledge of Performance Max (PMax), Demand Gen & YouTube Ads.
- Audience management (contextual, look-alikes, affinity groups for targeting).
The ideal candidate has at least 2 years of Google Ads experience, loves testing new PPC strategies, and thrives on analyzing trends. They ask “why,” enjoy working with data, and can translate insights into actionable items. They work independently, collaborate well, and can turn challenging customers into raving fans. Organized, detail-oriented, and proactive, this person is motivated by setting goals and achieving results. Some travel may be required several times a year.
Candidate Traits (C.H.A.R.G.E.D):
Collaborative, Hungry, Agile, Reliable, Genuine, Effective, Dedicated.
Why Work Here?
We are a small agency with a supportive staff. You will interact with the entire team, including the owner, on a regular basis. Questions are welcomed and collaboration is encouraged.
Benefits include paid time off, medical, dental, and vision insurance, customizable and flexible WFH policy, 401K with matching, flexible schedule, and summer Fridays.
We are passionate about helping businesses grow through lead generation that drives bottom-line results. This is a full-time salaried position (not commission-based). Salary is commensurate with experience and skills, with opportunities for advancement as you make an impact.
Job Type: Full-time
Pay: $55,000 – $85,000 per year
Benefits:
- 401(k) & 401(k) matching
- Medical, Dental, and Vision insurance
- Flexible schedule
- Paid time off
Schedule: Monday to Friday
Education: Bachelor’s (Required)