Job Description
We’re looking for a dedicated candidate to spearhead our Local SEO department by leading and managing a team to accomplish strategic goals. This individual will oversee the full process of guiding clients through every step of launching and managing business locations online while directing citation management and Local SEO efforts across the agency. This role is critical to the growth and visibility of our clients’ businesses, ensuring their location information is accurate, consistent, and strategically optimized across all major platforms. In addition to driving online visibility, this leader will be responsible for coordinating the documentation process—ensuring state-specific requirements are effectively communicated to clients, collecting and reviewing essential paperwork, and maintaining compliance with varying guidelines to support seamless location launches. The ideal candidate is a strong leader who thrives on prioritization and delegation, but is equally comfortable rolling up their sleeves, solving problems, analyzing data, making intuitive decisions and engaging directly with clients to achieve results.
Core Job Responsibilities
- Client Onboarding for New Locations: Serve as the primary contact for clients opening new locations.
- Documentation Management & Compliance: Oversee the full documentation process for new location launches. Communicate state-specific requirements to clients, collect and review all necessary documents (business registrations, DBAs, licenses, leases, signage, utility bills, etc.), organize them for internal use and future reference, and ensure compliance with platform & State requirements.
- End-to-End Launch Management: Own the full lifecycle of launching new business locations online, from initial research to setup to verification, ensuring listings are live, accurate, and optimized on day one.
- Citation Management: Manage and update client location data across Google Business Profile, Bing Places, Apple Maps, and other key directories using citation management tools.
- Data Accuracy & Consistency: Ensure business name, address, phone number (NAP), hours, categories, and services are consistent across all platforms, with exceptional attention to detail when reviewing and validating information.
- Resolve Issues & Suspensions: Identify and resolve discrepancies, duplicates, and inaccuracies. Manage reinstatements for suspended profiles, proactively addressing potential issues and keeping clients informed throughout the process.
- Performance Monitoring: Track and report on performance of new and existing listings, including ranking improvements, visibility, traffic, engagement, call tracking, and profile views.
- Strategy Development: Create and implement strategies to improve clients’ local search rankings and online presence, consistently researching to stay ahead of evolving local search algorithms and trends.
- Client Communication: Engage in frequent client communication, serving as the primary point of contact. Provide clear updates, build strong relationships, set expectations, and educate clients on requirements, timelines, and best practices for local SEO success.
- Cross-Team Collaboration: Partner with internal SEO, content, billing, and other internal teams to ensure that new location launches and citation strategies align with broader digital marketing / agency objectives.
- Process Improvement: Continuously refine workflows and develop best practices to make location launches and citation management more efficient and effective over time.
- Team Support & Leadership: Share knowledge, guide, and mentor junior team members on citation management, local SEO strategies, and troubleshooting complex issues.
Qualifications
- Experience: Minimum 3 years in digital marketing, with at least 2 years focused on local SEO, citation management, or location research & launches.
- Management & Prioritization Skills: Demonstrated ability to manage competing priorities, delegate tasks effectively, and ensure projects stay on track while maintaining high-quality standards.
- Problem Solver & Intuitive Decision Maker: Comfortable making informed decisions with limited information, solving unexpected challenges quickly and effectively.
- Attention to Detail: Able to comb through documentation and location data, spotting inconsistencies and resolving them with clients.
- Client Communication Skills: Excellent written and verbal communication, with the ability to build relationships, manage expectations, and clearly explain complex processes to clients.
- Platform Expertise: Deep knowledge of Google Business Profile, Bing Places, Apple Maps, and other major directories, along with citation management tools. Experience with the Local Service Ads (LSA) platform not required but a nice-to-have.
- Technical Skills: Proficiency with citation management software, reporting dashboards, and local SEO tools.
- Organized & Multi-Tasking: Able to manage multiple client launches across the US simultaneously while keeping all documentation and timelines on track.
- Analytical & Proactive: Comfortable using reporting tools to analyze results, identify trends, and create actionable strategies. Able to recognize patterns in the constantly changing digital marketing environment & strategically adapt in real-time.
- Problem-Solving Mindset: Resourceful in resolving listing issues, overcoming verification challenges, and ensuring smooth and successful location launches.
We are passionate about what we do and strive to change the lives of our customers. Growing the number of leads an SMB business receives has a direct impact on the lives of business owners and their employees. We love helping our customers drive growth to their bottom line while providing them with a better experience than any they’ve ever had before with a vendor.
You should consider applying for this position if you are not only passionate about helping businesses meet their goals but also motivated by the chance to grow personally, professionally, and financially alongside an ambitious company.